TR Design’s creative solutions are distinctive and effective because they’re built on a process that is practiced and proven.
A consultant once advised us that in order to differentiate ourselves, we needed to develop a proprietary process. And to make it uniquely ours and give the perception of value, he recommended giving our “super secret” process a clever name and trademarking it. We disagreed.
That’s not to say we don’t have a process. We do. It’s designed to give predictable results, keep our clients engaged, and avoid unwanted surprises. But in truth, our process is probably not very different from the process used by other creative firms. The secret to doing great work is NOT in the process that’s being used: it’s in the talent, knowledge, and experience of those who are using it.