A New Logo — Why?

While visiting family recently, I brought up the story about the new Gap logo debacle. (In case you haven’t heard, the Gap recently presented a new logo on their website that was, to be kind, very poorly received. In a failed attempt to recover from this,  Gap...

The Amazon Bungle

Amazon has stirred up quite the controversy. Some is the result of the world we live in. But much of it is its own doing. Amazon’s online bookstore was selling copies of the book “The Pedophile’s Guide to Love and Pleasure”. When someone posted...

Design Thinking

What is design thinking? Before I explain what it is, let me explain what it isn’t. It’s not something only designers do. Anyone can employ design thinking  to achieve better results to any problem. Design thinking utilizes analysis, empathy, and...