Controlling Your Brand

Building a brand from scratch takes considerable time and attention. But too often, in an effort to launch a new company or product, branding hasn’t always gotten the attention it deserves. The reasons are understandable: There are so many things needed to be done....

Do You Believe?

We are in the middle of developing an ad campaign for a medical products company. Previously, they were running ads they developed themselves.They shared the results of a survey one publisher initiated on the effectiveness of ads that appeared in their magazine. The...