by Paul Tepperman | Feb 24, 2010
Ouch! Sometimes taglines can come back to bite you. Because of all their recent troubles, Toyota’s tagline, “Moving Forward” takes on a a whole new, unintended meaning. After all, moving forward isn’t a problem for their cars. Stopping seems...
by Paul Tepperman | Dec 15, 2009
I don’t use my rider mower very often. Usually just in the fall to help collect leaves. So when my old rider mower finally died, I didn’t want to spend a lot of money on a new one. I decided to go to Sears. I’ve used Craftsman tools since I was...
by Paul Tepperman | May 20, 2009
The recent suspension of baseball’s Manny Ramirez has created quite a marketing mess for the Los Angeles Dodgers. Based on Manny’s spectacular success after his arrival there last year, and despite some obvious warning bells, the Dodgers decided to make...
