by Paul Tepperman | Jan 10, 2019 | Branding Brainstorms, Paul's Blogs, Product Branding
Developers of med tech and high tech products selling into B2B markets have some specific marketing challenges. For one thing, the products can be complex, making it harder to communicate what they can do and what benefits they offer. Second, companies are marketing...
by Paul Tepperman | Oct 18, 2018 | Branding Brainstorms, Paul's Blogs, Product Branding
Developers of technology-related products confidently make hundreds, if not thousands of decisions in the course of product development. And yet, when it comes to the company’s brand or marketing, some of these same people waver, unable to commit to a...
by Paul Tepperman | Oct 15, 2018 | Branding Brainstorms, Just Thinking, Paul's Blogs, Product Branding
A brand is sometimes thought of as a mask or outer facade that the company creates for public view, allowing it to dictate how people will perceive it. Sorry, but that’s wishful thinking. The brand needs to be an accurate representation of a company and...
by Paul Tepperman | Oct 1, 2018 | Branding Brainstorms, Just Thinking, Paul's Blogs, Product Branding
A brand is more than skin deep. It permeates into all aspects of a company, sometimes in unexpected ways. Here are three examples you might not be aware of. SEO Branding defines some of the most critical aspects of your company, including the messaging,...
by Paul Tepperman | Sep 11, 2018 | Branding Brainstorms, Paul's Blogs, Product Branding
Companies devote a lot of time, energy, and resources developing a product. This can put a lot of pressure to launch as quickly as possible. Startups, companies with limited resources, or those having to procure additional funding can feel even more pressure to get to...
by Paul Tepperman | Jun 1, 2018 | Paul's Blogs
How many designers does it take to change a light bulb? I don’t know, what do you think? This joke always made me laugh, even though as designer I never really identified with it. At least not until a couple of weeks ago. Let me explain. Recently I was...
