by Paul Tepperman | Jun 1, 2018 | Paul's Blogs
How many designers does it take to change a light bulb? I don’t know, what do you think? This joke always made me laugh, even though as designer I never really identified with it. At least not until a couple of weeks ago. Let me explain. Recently I was asked by two...
by Paul Tepperman | Feb 2, 2018 | Just Thinking, Paul's Blogs, Product Branding
It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...
by Paul Tepperman | Dec 26, 2017 | Implementation Inspirations, Just Thinking, Paul's Blogs
As online consumers, we want to get answers to certain questions quickly and easily — Am I at the appropriate place for what I’m looking for? Is this product or service relevant and beneficial to my needs? Most sites have done a reasonable job at answering these basic...
by Paul Tepperman | Nov 21, 2017 | Branding Brainstorms, Just Thinking, Paul's Blogs, Product Branding, Uncategorized
Over the course of my career working on many branding projects, my clients have told me some amazing stories about their company or products — what the impetus for them was, what obstacles they faced and overcame, their obsession to detail, a time when they provided...
by Paul Tepperman | Mar 3, 2017 | Implementation Inspirations, Just Thinking, Paul's Blogs
“Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a maniac!” — George Carlin Everyone has an opinion and no one can agree on just about anything. Animated debates on CNN…. opposition parties within the...
by Paul Tepperman | Mar 27, 2013 | Implementation Inspirations, Just Thinking, Paul's Blogs
Whenever we’d meet with prospects, we used to show samples of projects we’d worked on, describing the challenges and showing the solutions. Sometimes a curious thing happened. If what we showed was even slightly different from a prospect’s needs or who their audience...
