GoLaser

Sheaumann Laser is a manufacturer of high-power, fiber-coupled lasers used in a wide range of applications.

Challenge

When the chairman of Sheaumann Laser saw an unmet need for a low-cost podiatry laser able to treat Onychomycosis, he put his engineering team to work. They developed a small, powerful laser that is highly effective for the treatment of the condition, and they wanted to aggressively launch their new product at an upcoming podiatry trade show. Having no experience in branding or launching a medical device, they turned to TR Design for help.

Solution

• Develop launch strategy, product name, brand messaging and design
• Design trade show materials, marketing collateral and email marketing campaign