Services to build value in your brand

TR Design offers a range of services to help brand or rebrand your company, launch a product, or create an event. An effective brand helps build awareness and differentiate a company or product. It can help build loyalty and trust among customers and employees. And more and more, brands are being perceived as a vital asset to the growth of a business.

Experience matters

There’s a lot is at stake when developing a brand or launching a product. Each requires a commitment of time and resources, and the final results will have an ongoing impact on a company. That’s why it’s important to engage with a firm that has successfully helped companies large and small build their brands and launch their products. A firm that follows a process designed to deliver predictable results — not unwanted surprises.

Branding

BRAND STRATEGY
BRAND DESIGN
CORPORATE IDENTITY
POSITIONING
PRODUCT LAUNCH
PRODUCT NAMING

Our process for predictably great results

We also follow a time-tested process that provides structure, keep things on track, ensure that all objectives are being met. It’s designed to keep our clients engaged throughout the process, ensure consensus at each step, and most importantly, produces predictably exciting results.

How a strong brand builds value

A strong brand can be one of a company’s greatest strengths. Conversely, the lack or mismanagement of a brand can weaken a company’s market position and allow competitors to gain an edge.

  • A strong brand can influence consumers’ attitudes and behavior and build loyalty. A study found that on average, a loyal customer spends 67% more than one-time customers on a brand’s product.
  • Consumers are willing to pay a premium for a brand with a strong reputation.
  • Customers tend to develop a strong emotional connection to a brand and will remain loyal, even through economic downturns.
  • A strong brand makes it easier for a company to introduce new products or enter new markets.

In addition, a strong brand helps a company recruit and keep quality talent. Moreover, employees of companies with a strong reputation tend to take pride in the company’s success and work harder to maintain the company’s reputation. They act as brand ambassadors promoting corporate virtues, which in turn helps enhance the brand further.

The investment community lags far behind marketers in understanding the power of branding. But that’s beginning to change as companies that create innovative technology, like many of our clients, become even larger drivers of the economy.

Ready to build your brand?

Ready to build your brand?