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5 Things That Can Kill Your B2B Brand

5 Things That Can Kill Your B2B Brand

Effective branding requires clarity, frequency and consistency. That can be challenging for small B2B companies who need to keep their focus on new business efforts and may not have the resources or time to focus on the brand. In this environment, it’s...

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10 Ways to Tell it’s Time to Find a New Designer

10 Ways to Tell it’s Time to Find a New Designer

Design agencies are like a favorite pair of jeans. They fit perfectly back in the day. They were expensive, but worth it because they made you look good. But times have changed. Your company has grown up. How can you tell if it’s time to clean out the creative closet?...

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Creativity vs. Clarity

Creativity vs. Clarity

I admit it. I'm a creative. But if forced to choose between creativity and clarity, I choose clarity.   We've all been there. A television commercial ends, we turn to our partner and ask "what was that???" Most likely, it was an agency's effort to prove how outrageous...

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The Face of Branding

The Face of Branding

It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...

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