Design Thinking a Better World

Design Thinking a Better World

People often think of design as a purely visual engagement. But it goes deeper than that and isn’t limited to those in the design field. Design (and design thinking) is a process to solve problems in a creative and innovative way.  I bring this up because of an...
Pushing the Business Case for Tech Products

Pushing the Business Case for Tech Products

Does this sound familiar to the way you market your products?  • Describe what the product does  • Show how it works  • List how it benefits customers • Explain why it’s better than other solutions I can understand why this list might: it’s a way to...
Do You Really Know What Branding Is?

Do You Really Know What Branding Is?

What is branding? Maybe it’s one of those things we all think we know, and so don’t really give it much thought. We should. Time and time again, I see companies that either don’t have a solid understanding of what constitutes a brand, or have done an inadequate job of...
Branding & Politics

Branding & Politics

This year has provided us with a bumper crop of Democratic presidential candidates. And while the campaign season is really just getting started, to many it feels intolerably long already. With candidates entering and dropping out (so far 28 people have declared their...
B2Me — A New Hybrid Consumer Is In The Driver’s Seat

B2Me — A New Hybrid Consumer Is In The Driver’s Seat

It’s becoming clear that the profiles of B2B and B2C consumers are changing. One change that is interesting is that each is picking up traits of the other. According to a recent study by Forrester Research,* this new hybrid consumer: has an increased expectation of...