Pushing the Business Case for Tech Products

Pushing the Business Case for Tech Products

Does this sound familiar to the way you market your products?  • Describe what the product does  • Show how it works  • List how it benefits customers • Explain why it’s better than other solutions I can understand why this list might: it’s a way to...
Communicating Your Story on a Whole New Level

Communicating Your Story on a Whole New Level

Some tech companies have products that aren’t very visual (or not visual at all). This can create challenges when trying to promote a product or add visual interest to any marketing efforts, like a website or a trade show booth. Still, there are things that can be...

The Long Way Home

As online consumers, we want to get answers to certain questions quickly and easily — Am I at the appropriate place for what I’m looking for? Is this product or service relevant and beneficial to my needs? Most sites have done a reasonable job at answering these basic...
Idiots and Maniacs

Idiots and Maniacs

“Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a maniac!” — George Carlin  Everyone has an opinion and no one can agree on just about anything. Animated debates on CNN…. opposition parties...

Escape from Reality

Whenever we’d meet with prospects, we used to show samples of projects we’d worked on, describing the challenges and showing the solutions. Sometimes a curious thing happened. If what we showed was even slightly different from a prospect’s needs or who their audience...

Why is it quiet during a tennis match?

I’ve always wondered why it has to be quiet during a tennis or golf match, but not during a baseball, football or basketball game. What if people cheered, whistled and yelled while listening to a symphony play, but sat quietly except to politely applaud at a the...