by Paul Tepperman | May 27, 2021
The solution to any problem is only as good as the quality of the input given, which is why I was stunned when a business consultant shared the following fact with me: When company leaders make predictions or plans based solely on strongly held beliefs, they turn out...
by Paul Tepperman | Jan 6, 2021
I recently started painting and drawing again, having not done it for most of my adult life, and I was surprised to discover that everything changed for me—my approach, thought process, and even the mediums I use. My career as a designer and a lifetime of learning had...
by Paul Tepperman | Feb 3, 2020
Does this sound familiar to the way you market your products? • Describe what the product does • Show how it works • List how it benefits customers • Explain why it’s better than other solutions I can understand why this list might: it’s a way to...
by Paul Tepperman | May 2, 2019
Some tech companies have products that aren’t very visual (or not visual at all). This can create challenges when trying to promote a product or add visual interest to any marketing efforts, like a website or a trade show booth. Still, there are things that can be...
by Paul Tepperman | Dec 26, 2017
As online consumers, we want to get answers to certain questions quickly and easily — Am I at the appropriate place for what I’m looking for? Is this product or service relevant and beneficial to my needs? Most sites have done a reasonable job at answering these basic...
by Paul Tepperman | Mar 3, 2017
“Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a maniac!” — George Carlin Everyone has an opinion and no one can agree on just about anything. Animated debates on CNN…. opposition parties...
