by Paul Tepperman | Mar 17, 2021
We’ve just passed the one year anniversary of the World Health Organization officially declaring the COVID-19 outbreak a pandemic. But despite the difficulties this past year has presented, we have to take a moment to appreciate just how much worse it could have been...
by Paul Tepperman | Feb 2, 2021
In the last few years, there has been increasing dissatisfaction with social platforms like Facebook and Twitter—much of it deserved. The criticism stems from social media companies unwillingness to act as gatekeepers against the harmful and dangerous rhetoric on...
by Paul Tepperman | Jan 6, 2021
I recently started painting and drawing again, having not done it for most of my adult life, and I was surprised to discover that everything changed for me—my approach, thought process, and even the mediums I use. My career as a designer and a lifetime of learning had...
by Paul Tepperman | Apr 8, 2020
People often think of design as a purely visual engagement. But it goes deeper than that and isn’t limited to those in the design field. Design (and design thinking) is a process to solve problems in a creative and innovative way. I bring this up because of an...
by Paul Tepperman | Feb 3, 2020
Does this sound familiar to the way you market your products? • Describe what the product does • Show how it works • List how it benefits customers • Explain why it’s better than other solutions I can understand why this list might: it’s a way to...
by Paul Tepperman | Jan 17, 2020
What is branding? Maybe it’s one of those things we all think we know, and so don’t really give it much thought. We should. Time and time again, I see companies that either don’t have a solid understanding of what constitutes a brand, or have done an inadequate job of...
