by Paul Tepperman | May 2, 2019 | Implementation Inspirations, Just Thinking, Paul's Blogs, Product Branding, Uncategorized
Some tech companies have products that aren’t very visual (or not visual at all). This can create challenges when trying to promote a product or add visual interest to any marketing efforts, like a website or a trade show booth. Still, there are things that can be...
by Paul Tepperman | Nov 21, 2017 | Branding Brainstorms, Just Thinking, Paul's Blogs, Product Branding, Uncategorized
Over the course of my career working on many branding projects, my clients have told me some amazing stories about their company or products — what the impetus for them was, what obstacles they faced and overcame, their obsession to detail, a time when they provided...
by Carroll Ray | Feb 28, 2013 | Carroll's Blogs, Just Thinking, Uncategorized
1. Any tweet that starts with “Top 5…”. Can’t we find another gimmick to grab attention? 2. Incomplete thoughts with a link. If I have no idea what you’re talking about, I’m not going to take the time to click your link. 3. Anyone...
