Design Thinking a Better World

Design Thinking a Better World

People often think of design as a purely visual engagement. But it goes deeper than that and isn’t limited to those in the design field. Design (and design thinking) is a process to solve problems in a creative and innovative way.  I bring this up because of an...
Communicating Your Story on a Whole New Level

Communicating Your Story on a Whole New Level

Some tech companies have products that aren’t very visual (or not visual at all). This can create challenges when trying to promote a product or add visual interest to any marketing efforts, like a website or a trade show booth. Still, there are things that can be...
Show Some Emotion

Show Some Emotion

Over the course of my career working on many branding projects, my clients have told me some amazing stories about their company or products — what the impetus for them was, what obstacles they faced and overcame, their obsession to detail, a time when they provided...

Top 5 Annoying Tweets

1. Any tweet that starts with “Top 5…”. Can’t we find another gimmick to grab attention? 2. Incomplete thoughts with a link. If I have no idea what you’re talking about, I’m not going to take the time to click your link. 3. Anyone...