Technology can be complicated, but we have the ability to quickly comprehend a product’s complexities, identify the unique value it offers, and synthesize it in a way that can be easily understood by a less technical audience.
Better solutions require better understanding
Developing effective branding and marketing communications requires a combination of knowledge, capabilities and experience. But design firms don’t all work the same way and it’s important to understand these differences.
Some design firms are generalists, offering a range of services to companies in a wide range of markets. Other firms offer a specific design capability, but like generalists, these firms typically work in a range of markets. The downside of either of these approaches is a lack of expertise in any one market.
The technology market — with its complex products and a language all its own — can make it difficult for firms like these to truly understand a company’s technology and products, or the market it competes in. This not only puts more of a burden on the client, but more importantly, it can compromise the design firm’s ability to develop effective solutions and limit their value.
We’re focused in the high tech/med tech market, so we’re able to start from a solid understanding of the industry and its terminology. This allows us to get up-to-speed faster and gain a better understanding of our clients’ offerings and objectives. And better understanding leads to better solutions, which leads to better results.
Better solutions require better understanding
Developing effective branding and marketing communications requires a combination of knowledge, capabilities and experience. But design firms don’t all work the same way and it’s important to understand these differences.
Some design firms are generalists, offering a range of services to companies in a wide range of markets. Other firms offer a specific design capability, but like generalists, these firms typically work in a range of markets. The downside of either of these approaches is a lack of expertise in any one market.
The technology market — with its complex products and a language all its own — can make it difficult for firms like these to truly understand a company’s technology and products, or the market it competes in. This not only puts more of a burden on the client, but more importantly, it can compromise the design firm’s ability to develop effective solutions and limit their value.
We’re focused in the high tech/med tech market, so we’re able to start from a solid understanding of the industry and its terminology. This allows us to get up-to-speed faster and gain a better understanding of our clients’ offerings and objectives. And better understanding leads to better solutions, which leads to better results.
Our strategic approach to design
Design is more than the creation of striking visuals. It’s communication with intent. A bridge between information and understanding. It’s also strategic — a way of working and decision-making guided by a set of objectives and aesthetic considerations rather than by trends or personal taste. Ultimately, success is based on how well these objectives were met.
Strategic design takes many factors into account in order to arrive at a final solution.
Clients’ needs come in all sizes and shapes—
Our design process fits all of them
No two companies are alike, but no matter their size or organizational structure, our process ensures success in the following key areas:
To deliver solutions that meet our clients’ marketing and business objectives, we follow a process that keeps projects on-target, on-time, on-track, on-brand, and spot-on.
On the creative side, we take the time to gain a thorough understanding of a project (and for new clients, their brand as well). We take our clients through the thinking behind our decision-making, and together we critique each concept, weighing their merits and considering possible weaknesses. We feel this part of the process is vital in developing a truly effective creative solution. No step in the process advances until it’s approved and there is a clear understanding of what the next steps are.
Our process also includes project management so everyone stays informed and everything stays on-track throughout the project.
Developing marketing materials can be time-consuming and costly. And in the end, it’s all about the results. With so much at stake, we can assure predictably great results in the following three ways:
• Having worked with technology companies for years, we know how to communicate complex information to multiple audiences effectively.
• Our solutions are based on analytical thinking and objective decision-making, not personal preferences. Our thinking is also strategic, so every solution not only meets the objectives but helps to build the brand.
• Our process encourages client engagement and requires approvals at key steps, so projects stay on track and avoid additional unnecessary costs.
Surprises can be a welcome thing when you’re developing creative solutions. But when you have to managing budgets and costs, surprises are rarely good. That’s why we bill to our estimate. For those instances when the amount of work required exceeds what was specified, or the scope of the project changes, we inform our clients and send a revised estimate or change order.
Our estimates outline the work and costs required for a project—from initial concepts through final deliverable. If precise costs can’t be initially determined, we’ll indicate a range of costs and then revise the estimate later in the process when the project is better defined. We can also develop a solution that fit within a budget.
Regardless of how our clients engage with us, our priority is to make sure that at the end of a project, every goal is reached and there are no unwanted surprises.
Is TR Design a good fit for your company?
Is your company entering the highly-competitive med tech market?
If your company is looking to enter the medical market with its first device, launch a new device, rebrand for future acquisition, or pivot from an investor-focus to a customer-focus, you need a creative partner who has been there before. TR Design creates distinctive and effective brands for med tech companies. We have the creative abilities, the clinical knowledge and the market experience to build a brand that will stand out from the crowd. And when we’re finished, we stick with you to execute all forms of your brand communications. That’s why companies like Ivenix, Perfint, Capsule and LightLab Imaging have turned to TR Design for their med tech branding and design needs.
Does your company sell high tech products or services that are difficult to understand?
If your company is continuing to use its first-generation brand, or visitors to your website leave dazed and confused, or you simply need to find a way to encapsulate it all in a way that is clear and effective, you need a creative partner who has been there before. TR Design has been building distinctive brands for technology companies for over 25 years. We have the creative abilities and the technical understanding to work effectively with, and develop communications for engineers. That’s why companies like Mcor, Zeiss, Teradyne and Morphisec have turned to TR Design for their high tech branding and design needs.
Does your company need to unify its brand?
If your company needs to unify its brand — from its website to its graphic user interface, to product packaging and everything in between — you need a design firm with the ability to work equally well across a diverse array of media. Companies like Bose, Mcor and Seahorse Bioscience have turned to TR Design because of our ability to deliver great results for high tech and med tech companies.
Is your international company looking to launch its first medical device in the U.S.?
If your company is outside the U.S. and looking to launch a product into the U.S. marketplace, TR Design can provide positioning, product naming, corporate identity and marketing communications, as we have for companies like Perfint Technologies and XSENSOR Technologies.
Has your product line become disorganized or illogical?
If you’re an established company with a product lineup that has become unwieldy and illogical, you need a creative partner with the ability to sort it all out, and provide objective and creative solutions for product naming. That’s what we’ve done for high tech and med tech companies like XENON, Teradyne and William B. Meyer.
Do you like our approach?
Do you like our approach?