EXPERTISE
We have the ability to simplify a product’s complexity so it can be understood by a less technical audience.
Better solutions require better understanding.
Developing effective branding and marketing communications requires a combination of knowledge, capabilities and experience. But design firms don’t all work the same way and it’s important to understand these differences.
Some design firms are true generalists, offering a range of services to companies in a wide range of markets. Other firms offer a specific design capability, but like generalists, these firms typically work in a range of markets. The downside of either of these approaches is a lack of expertise in any one market.
The technology market — with its complex products and a language all its own — can make it difficult for firms like these to understand a company’s technology and products, or their market overall. This not only puts more of a burden on the client, but more importantly, it can compromise the design firm’s ability to develop effective solutions and limit their value.
We’re focused in the high tech and med tech markets, so we start from a solid understanding of the industry and terminology. This allows us to get up-to-speed faster and gain a better understanding of our clients’ offerings and objectives. And better understanding leads to better solutions, which leads to better results.
Why expertise in med tech and high tech matters
The med tech and high tech markets share many of the same technologies and marketing requirements, but there are differences that need to be taken into account to communicate effectively.
Our strategic approach to design
Design is more than the creation of striking visuals. It’s communication with intent. A bridge between information and understanding. It’s also strategic — a way of working and decision-making guided by a set of objectives and aesthetic considerations to reach a solution, and not by trends or personal taste. Ultimately, success is based on how well these objectives were met, not how many awards were won.
Is TR Design a good fit for your company?
Is your company entering the highly-competitive med tech market?
If your company is looking to enter the medical market with its first device, launch a new device, rebrand for future acquisition, or pivot from an investor-focus to a customer-focus, you need a creative partner who has been there before. TR Design creates distinctive and effective brands for med tech companies. We have the creative abilities, the clinical knowledge and the market experience to build a brand that will stand out from the crowd. And when we’re finished, we stick with you to execute all forms of your brand communications. That’s why companies like Ivenix, Perfint, Capsule and LightLab Imaging have turned to TR Design for their med tech branding and design needs.
Does your company sell high tech products or services that are difficult to understand?
Does your company need to unify its brand?
If your company needs to unify its brand — from its website to its graphic user interface, to product packaging and everything in between — you need a design firm with the ability to work equally well across a diverse array of media. Companies like Bose, Mcor and Seahorse Bioscience have turned to TR Design because of our ability to deliver great results for high tech and med tech companies.
Is your international company looking to launch its first medical device in the U.S.?
If your company is outside the U.S. and looking to launch a product into the U.S. marketplace, TR Design can provide positioning, product naming, corporate identity and marketing communications, as we have for companies like Perfint Technologies and XSENSOR Technologies.
Has your product line become disorganized or illogical?
If you’re an established company with a product lineup that has become unwieldy and illogical, you need a creative partner with the ability to sort it all out, and provide objective and creative solutions for product naming. That’s what we’ve done for high tech and med tech companies like XENON, Teradyne and William B. Meyer.
Do you like our approach?
Do you like our approach?