On Second Thought

The Amazon Bungle

Amazon has stirred up quite the controversy. Some is the result of the world we live in. But much of it is its own doing. Amazon's online bookstore was selling copies of the book "The Pedophile's Guide to Love and Pleasure". When someone posted a blog asking how they...

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Design Thinking

What is design thinking? Before I explain what it is, let me explain what it isn't. It's not something only designers do. Anyone can employ design thinking  to achieve better results to any problem. Design thinking utilizes analysis, empathy, and creativity in a...

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Branding or Blogging

A recently posted blog gave those of us involved in marketing and communications the following advice: Between developing your brand or starting a blog, you should choose the blog and figure out the branding later.  The blog went on to say that online, content is...

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Moving Forward

Ouch! Sometimes taglines can come back to bite you. Because of all their recent troubles, Toyota's tagline, "Moving Forward"  takes on a a whole new, unintended meaning. After all, moving forward isn't a problem for their cars. Stopping seems to be. The Toyota brand...

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