On Second Thought
Perception is the Mother of Invention
Perceptions can lead you in the wrong direction
Be True to Your Brand
Business needs to learn from Tiger Woods.
Happy New Year
Well, here we are at the end of another year. This one also marks the end of a decade – the aughts. Based on the stock market and my 401, it's an aptly named decade! It seems like only a few years ago we were worried about Y2K. And now it's on to the next decade of...
Searious Brand Damage
I don't use my rider mower very often. Usually just in the fall to help collect leaves. So when my old rider mower finally died, I didn't want to spend a lot of money on a new one. I decided to go to Sears. I've used Craftsman tools since I was little, and they have...
A Toothache or an Opportunity
I recently attended a get-together where a candidate for governor was speaking. During his talk, the candidate contrasted his view of the current economic downturn with those of the current governor. "The governor sees the current economic dilemma as a toothache,...