On Second Thought
Following Market Trends to Predict Future Developments
When you've been in the design field as long as we have, you see certain patterns emerge. Our business resides in a part of the country dominated by technology and life science industries. We've noticed that certain trends and developments that originated with high...
Marketing Your Brand: Strategize So You Won't Get Benched
The recent suspension of baseball's Manny Ramirez has created quite a marketing mess for the Los Angeles Dodgers. Based on Manny's spectacular success after his arrival there last year, and despite some obvious warning bells, the Dodgers decided to make Manny the...
Cheerios Needs to Mind Its Oats
What could a cereal company possibly have in common with a pharmaceutical or medical device company? If you had asked that question a couple of weeks ago, people would have been hard-pressed to see a connection beyond “uh, well, they’re both companies.” But after the...
Invest in Your Brand
Developing your company brand is an investment that will show real returns.
The World Changed. Now What?
A look at what the “gift ban” means to positioning of medical devices.