On Second Thought
A Welcome Addition to the Medical Device Market
A welcome to the new website, MassDevice.com.
Off-label Marketing at Trade Shows
The current headlines about three Stryker Biotech employees being charged and pleading guilty to medical device misbranding has become a major discussion of late in the medical device industry. With trade shows commonly subject to FDA enforcement efforts, the...
FDA – Not One Big, Happy Agency?
Recent news articles bring to the forefront the fact that the FDA is not necessarily a united agency with a common set of goals.
Banned from Branding
Evaluating creative solutions for brand designs and messaging requires deeper reasoning than simply saying “I like it.”
Branding Beyond the Recession
Brands are a representation of the attitude, philosophies and aspirations of a company, but its development is as influenced by outside forces as by inside ones. Competitors and customers are two obvious examples of outside forces that can and should have an impact on...