On Second Thought
The politics of branding.
Politicians grasp the concept of branding. However, like much of what they grasp, they have misused and abused the practice. Here are the parts they get. Anyone running for President must: - carve out a unique position which will separate them from their competitors....
Do You Believe?
We are in the middle of developing an ad campaign for a medical products company. Previously, they were running ads they developed themselves.They shared the results of a survey one publisher initiated on the effectiveness of ads that appeared in their magazine. The...
The clock inside my head.
When the customer takes action, the clock starts ticking.
Surrounded by stupid.
An everyday example of how not to communicate clearly and concisely.
Warning Signs
The government recently announced that the terrorist warning system is being revised. The old color-coded system, instituted shortly after 9/11 had five levels of threat: Green for Low (low risk of terrorist attack); Blue for Guarded (general risk of terrorist...