On Second Thought
How many designers does it take to change a light bulb?
How many designers does it take to change a light bulb? I don’t know, what do you think? This joke always made me laugh, even though as designer I never really identified with it. At least not until a couple of weeks ago. Let me explain....
10 Ways to Tell it’s Time to Find a New Designer
Design agencies are like a favorite pair of jeans. They fit perfectly back in the day. They were expensive, but worth it because they made you look good. But times have changed. Your company has grown up. How can you tell if it’s time to clean out the creative closet?...
Creativity vs. Clarity
I admit it. I'm a creative. But if forced to choose between creativity and clarity, I choose clarity. We've all been there. A television commercial ends, we turn to our partner and ask "what was that???" Most likely, it was an agency's effort to prove how...
The Face of Branding
It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...
The Long Way Home
As online consumers, we want to get answers to certain questions quickly and easily — Am I at the appropriate place for what I’m looking for? Is this product or service relevant and beneficial to my needs? Most sites have done a reasonable job at answering these basic...