On Second Thought
Something to Chew On
Today, we are inundated with information. Sometimes wall to wall information, making it impossible to tell what's important and what's not. Too often, to counter this information overload, we reduce our important stories to headlines and/or very short descriptions....
Why is it quiet during a tennis match?
I've always wondered why it has to be quiet during a tennis or golf match, but not during a baseball, football or basketball game. What if people cheered, whistled and yelled while listening to a symphony play, but sat quietly except to politely applaud at a the end ...
Marketing Pressures
No one would ever confuse journalism with marketing. After all, journalism's goal is to find the truth and report it objectively, while the purpose of marketing is to control perception and sway opinions. But despite these differences, online and economic forces are...
The Revitalized Logo
A short time ago, I noticed that a number of well-known companies and products had new logos, including Stop & Shop, Kraft Foods, Cheer detergent, Sysco, QuickChek, and Wal-Mart (note: I'm having a hard time deciding whether or not to include the hyphen when...
Broken English
Marketing has overused and misused many words that have rendered them meaningless.