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Backwards Branding

Backwards Branding

When conducting competitive brand research for clients, I find that more and more tech company brands are looking and sounding more and more alike. That's not branding, that's the exact opposite of branding. The point of your brand is to distinguish your company from...

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Branding and the Rush to Market

Branding and the Rush to Market

Companies devote a lot of time, energy, and resources developing a product. This can put a lot of pressure to launch as quickly as possible. Startups, companies with limited resources, or those having to procure additional funding can feel even more pressure to get to...

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5 Things That Can Kill Your B2B Brand

5 Things That Can Kill Your B2B Brand

Effective branding requires clarity, frequency and consistency. That can be challenging for small B2B companies who need to keep their focus on new business efforts and may not have the resources or time to focus on the brand. In this environment, it’s...

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10 Ways to Tell it’s Time to Find a New Designer

10 Ways to Tell it’s Time to Find a New Designer

Design agencies are like a favorite pair of jeans. They fit perfectly back in the day. They were expensive, but worth it because they made you look good. But times have changed. Your company has grown up. How can you tell if it’s time to clean out the creative closet?...

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