On Second Thought
When a brand goes South(west).
Once you have built a strong brand, you still need to protect it.
Words matter.
Another example of bad communication.
A week in the life of a communicator.
Examples of poor communication decisions by business.
We need more miniskirts.
Clear, concise communication is dead.
A New Logo — Why?
While visiting family recently, I brought up the story about the new Gap logo debacle. (In case you haven't heard, the Gap recently presented a new logo on their website that was, to be kind, very poorly received. In a failed attempt to recover from this, Gap then...