Cheerios Needs to Mind Its Oats

What could a cereal company possibly have in common with a pharmaceutical or medical device company? If you had asked that question a couple of weeks ago, people would have been hard-pressed to see a connection beyond “uh, well, they’re both companies.” But after the...

Invest in Your Brand

At a recent event held by The Medical Development Group (MDG), a panel of speakers spoke to device startups about the state of M&A activity in 2009. Daniel Lepanto, Managing Director of Mergers and Acquisitions for Leerink Swann spoke about the availability of...

The World Changed. Now What?

In the April issue of our newsletter, Designochology, I discussed the impact that the “gift ban” regulations will have on the marketing of medical devices. Volumes have been written about the new state and federal regulations, and how they’re...

A Welcome Addition to the Medical Device Market

A new web-only publication MassDevice.com was recently launched to serve the Massachusetts medical device market. You might ask, do we really need another publication to serve the life sciences industry? But the problem with nearly all of the currently available...

Off-label Marketing at Trade Shows

The current headlines about three Stryker Biotech employees being charged and pleading guilty to medical device misbranding has become a major discussion of late in the medical device industry. With trade shows commonly subject to FDA enforcement efforts, the...