On Second Thought
Putting Things in Perspective
Recently, I visited a family member in the hospital who had had complications with childbirth. As I waited for my opportunity to visit, a stream of doctors and nurses came and left. I paced back and forth from the hospital room to the nursery where the newborn was...
Branding's Version of Dead or Alive
Food companies, more so than any other industry, have used people's names and incorporate portraits into their logos, perhaps because a person conjures up an image of home cooking instead of the reality of food being processed in giant stainless steel vats. Since they...
The New Hunter-Gatherers
We have definitely changed the way we hunt for products and services. We used to go to places that had the kinds of products or services that seemed to fit our needs. If we were looking for something in a large store, we'd go to the department that seemed appropriate,...
"Me Too" is Not a Brand Srategy
Wondering why the most innovative companies in the world resort to a “me too” approach to branding.
Design is Not Democratic
I recently got a call from one of my clients. In an exasperated tone, he asked me how I get people to agree on anything when it comes to design. He was in the middle of redoing his company's website, and before he could even give me any direction about the design, he...