Branding or Blogging

A recently posted blog gave those of us involved in marketing and communications the following advice: Between developing your brand or starting a blog, you should choose the blog and figure out the branding later.  The blog went on to say that online, content is...

Moving Forward

Ouch! Sometimes taglines can come back to bite you. Because of all their recent troubles, Toyota’s tagline, “Moving Forward” ┬átakes on a a whole new, unintended meaning. After all, moving forward isn’t a problem for their cars. Stopping seems...

Perception is the Mother of Invention

In a recent edition of my local newspaper (yes, I’m one of the few still getting my hands smudged with ink), there were three articles on the Opinion page. Each was on a different subject, but they all shared a common thread. One compared the assumptions for the...

Be True to Your Brand

We spend a lot of our time creating clear and compelling brands for our clients. We develop the positioning and craft the messaging and design. We work with our clients to launch their brand and develop the tools necessary to be sure that the it’s implemented...