by Paul Tepperman | Apr 8, 2020
People often think of design as a purely visual engagement. But it goes deeper than that and isn’t limited to those in the design field. Design (and design thinking) is a process to solve problems in a creative and innovative way. I bring this up because of an...
by Paul Tepperman | Feb 3, 2020
Does this sound familiar to the way you market your products? • Describe what the product does • Show how it works • List how it benefits customers • Explain why it’s better than other solutions I can understand why this list might: it’s a way to...
by Paul Tepperman | Jan 17, 2020
What is branding? Maybe it’s one of those things we all think we know, and so don’t really give it much thought. We should. Time and time again, I see companies that either don’t have a solid understanding of what constitutes a brand, or have done an inadequate job of...
