by Carroll Ray | May 6, 2009
In the April issue of our newsletter, Designochology, I discussed the impact that the “gift ban” regulations will have on the marketing of medical devices. Volumes have been written about the new state and federal regulations, and how they’re...
by Carroll Ray | Apr 27, 2009
A new web-only publication MassDevice.com was recently launched to serve the Massachusetts medical device market. You might ask, do we really need another publication to serve the life sciences industry? But the problem with nearly all of the currently available...
by Carroll Ray | Apr 23, 2009
The current headlines about three Stryker Biotech employees being charged and pleading guilty to medical device misbranding has become a major discussion of late in the medical device industry. With trade shows commonly subject to FDA enforcement efforts, the...
by Carroll Ray | Apr 22, 2009
Recent news articles bring to the forefront the fact that the FDA is not necessarily a united agency with a common set of goals. In May 2008, Frank Torti joined the FDA as Principal Deputy Commissioner and new Chief Scientist. Many were encouraged by this appointment...
by Carroll Ray | Apr 20, 2009
The term “I like…” should be banned from the business of branding. It’s fine to use the word in our personal lives — to like pizza, or to like a particular song, or like blue more than green. But when evaluating a brand design or a corporate...
