Putting Things in Perspective

Recently, I visited a family member in the hospital who had had complications with childbirth. As I waited for my opportunity to visit, a stream of doctors and nurses came and left. I paced back and forth from the hospital room to the nursery where the newborn was...

"Me Too" is Not a Brand Srategy

Working in the medical device industry for as long as I have, it’s not hard to see tendencies as I look at corporate brands. It’s fascinating to me to see companies who are developing the most innovative medical products, devices that are literally...