by Paul Tepperman | Nov 12, 2010
Amazon has stirred up quite the controversy. Some is the result of the world we live in. But much of it is its own doing. Amazon’s online bookstore was selling copies of the book “The Pedophile’s Guide to Love and Pleasure”. When someone posted...
by Paul Tepperman | Aug 9, 2010
What is design thinking? Before I explain what it is, let me explain what it isn’t. It’s not something only designers do. Anyone can employ design thinking to achieve better results to any problem. Design thinking utilizes analysis, empathy, and...
by Paul Tepperman | Mar 24, 2010
A recently posted blog gave those of us involved in marketing and communications the following advice: Between developing your brand or starting a blog, you should choose the blog and figure out the branding later. The blog went on to say that online, content is...
by Paul Tepperman | Feb 24, 2010
Ouch! Sometimes taglines can come back to bite you. Because of all their recent troubles, Toyota’s tagline, “Moving Forward” takes on a a whole new, unintended meaning. After all, moving forward isn’t a problem for their cars. Stopping seems...
by Paul Tepperman | Feb 2, 2010
In a recent edition of my local newspaper (yes, I’m one of the few still getting my hands smudged with ink), there were three articles on the Opinion page. Each was on a different subject, but they all shared a common thread. One compared the assumptions for the...
