by Carroll Ray | Jan 5, 2010
We spend a lot of our time creating clear and compelling brands for our clients. We develop the positioning and craft the messaging and design. We work with our clients to launch their brand and develop the tools necessary to be sure that the it’s implemented...
by Paul Tepperman | Dec 15, 2009
I don’t use my rider mower very often. Usually just in the fall to help collect leaves. So when my old rider mower finally died, I didn’t want to spend a lot of money on a new one. I decided to go to Sears. I’ve used Craftsman tools since I was...
by Paul Tepperman | Jul 20, 2009
A short time ago, I noticed that a number of well-known companies and products had new logos, including Stop & Shop, Kraft Foods, Cheer detergent, Sysco, QuickChek, and Wal-Mart (note: I’m having a hard time deciding whether or not to include the hyphen when...
by Paul Tepperman | May 20, 2009
The recent suspension of baseball’s Manny Ramirez has created quite a marketing mess for the Los Angeles Dodgers. Based on Manny’s spectacular success after his arrival there last year, and despite some obvious warning bells, the Dodgers decided to make...
by Carroll Ray | May 11, 2009
At a recent event held by The Medical Development Group (MDG), a panel of speakers spoke to device startups about the state of M&A activity in 2009. Daniel Lepanto, Managing Director of Mergers and Acquisitions for Leerink Swann spoke about the availability of...
by Carroll Ray | Apr 20, 2009
The term “I like…” should be banned from the business of branding. It’s fine to use the word in our personal lives — to like pizza, or to like a particular song, or like blue more than green. But when evaluating a brand design or a corporate...
