by Carroll Ray | Feb 28, 2013
1. Any tweet that starts with “Top 5…”. Can’t we find another gimmick to grab attention? 2. Incomplete thoughts with a link. If I have no idea what you’re talking about, I’m not going to take the time to click your link. 3. Anyone...
by Carroll Ray | May 11, 2012
I saw a TV commercial this morning for Lord & Taylor. I was so struck by the campaign line, “OH MY LORD & TAYLOR”, I couldn’t decide which angle to take for this blog. I did a little research and found a few Web links referring to the...
by Carroll Ray | Sep 22, 2011
Politicians grasp the concept of branding. However, like much of what they grasp, they have misused and abused the practice. Here are the parts they get. Anyone running for President must: – carve out a unique position which will separate them from their...
by Carroll Ray | May 9, 2011
In my other life, I’m a volunteer firefighter and an EMT. In Emergency Medical Services, the Golden Hour is the term we use to describe the time we have to get to the scene, stabilize the patient and deliver them to life-saving interventions. The clock starts...
by Carroll Ray | May 2, 2011
If you’ve read my blogs, the recurring theme is the importance of clear, concise communication. So just for fun, take a look at this sign that’s hanging in a local diner. It seems there might have been an easier way to say they’re open every day from...
by Carroll Ray | Apr 25, 2011
I’m a big fan of Southwest airlines. I like the brand. I like flying with them. To me, the Southwest brand is all about “simple, safe, fun, and affordable travel”. Southwest always seems to be one step ahead of the competition. While other carriers...
