by Paul Tepperman | Oct 3, 2011
There used to be trends — in art, music, fashion, and even business communications. I’m talking about real trends. Trends with lasting power — not some style du jour. But today, many styles or philosophies seem to co-exist. Instead of a meal with an entree of filet...
by Carroll Ray | Sep 22, 2011
Politicians grasp the concept of branding. However, like much of what they grasp, they have misused and abused the practice. Here are the parts they get. Anyone running for President must: – carve out a unique position which will separate them from their...
by Paul Tepperman | Jun 7, 2011
We are in the middle of developing an ad campaign for a medical products company. Previously, they were running ads they developed themselves.They shared the results of a survey one publisher initiated on the effectiveness of ads that appeared in their magazine. The...
by Carroll Ray | May 9, 2011
In my other life, I’m a volunteer firefighter and an EMT. In Emergency Medical Services, the Golden Hour is the term we use to describe the time we have to get to the scene, stabilize the patient and deliver them to life-saving interventions. The clock starts...
by Carroll Ray | May 2, 2011
If you’ve read my blogs, the recurring theme is the importance of clear, concise communication. So just for fun, take a look at this sign that’s hanging in a local diner. It seems there might have been an easier way to say they’re open every day from...
by Paul Tepperman | Apr 29, 2011
The government recently announced that the terrorist warning system is being revised. The old color-coded system, instituted shortly after 9/11 had five levels of threat: Green for Low (low risk of terrorist attack); Blue for Guarded (general risk of terrorist...
