by Paul Tepperman | Dec 26, 2017
As online consumers, we want to get answers to certain questions quickly and easily — Am I at the appropriate place for what I’m looking for? Is this product or service relevant and beneficial to my needs? Most sites have done a reasonable job at answering these basic...
by Paul Tepperman | Nov 21, 2017
Over the course of my career working on many branding projects, my clients have told me some amazing stories about their company or products — what the impetus for them was, what obstacles they faced and overcame, their obsession to detail, a time when they provided...
by Paul Tepperman | Mar 3, 2017
“Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a maniac!” — George Carlin Everyone has an opinion and no one can agree on just about anything. Animated debates on CNN…. opposition parties...
by Paul Tepperman | Mar 27, 2013
Whenever we’d meet with prospects, we used to show samples of projects we’d worked on, describing the challenges and showing the solutions. Sometimes a curious thing happened. If what we showed was even slightly different from a prospect’s needs or who their audience...
by Paul Tepperman | Dec 21, 2012
At some point in the course of product development, the task of applying your brand to the hardware or software comes into play. Too often, it boils down to a late-addition exercise in labeling — where and how to place the logo and color. What this seems to imply is...
by Paul Tepperman | Oct 16, 2012
Many companies, under pressure to get to market and generate revenue, will try to develop a new corporate or product brand as quickly as possible so they can begin to build brand awareness in the marketplace. This effort is typically spearheaded by an individual or...
