by Paul Tepperman | Mar 15, 2009
In the news recently were three examples of well-established products that attempted to revitalize their brand. Two failed and one succeeded. The two that failed (an opinion shared by many) are both beverages and both from the same company. Pepsi rebranded what was a...
by Paul Tepperman | Feb 28, 2009
There’s always been a big debate among candy bar aficionados: which is better, Snickers or Baby Ruth.. When it comes to taste, it’s a tough call. But when it comes to brand, there’s no contest. Snickers has it all over Baby Ruth. Why do i say this? Because without...
