by Paul Tepperman | Jan 10, 2019
Developers of med tech and high tech products selling into B2B markets have some specific marketing challenges. For one thing, the products can be complex, making it harder to communicate what they can do and what benefits they offer. Second, companies are marketing...
by Paul Tepperman | Feb 2, 2018
It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...
by Paul Tepperman | Mar 3, 2017
“Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a maniac!” — George Carlin Everyone has an opinion and no one can agree on just about anything. Animated debates on CNN…. opposition parties...
by Paul Tepperman | Jun 7, 2011
We are in the middle of developing an ad campaign for a medical products company. Previously, they were running ads they developed themselves.They shared the results of a survey one publisher initiated on the effectiveness of ads that appeared in their magazine. The...
by Carroll Ray | May 9, 2011
In my other life, I’m a volunteer firefighter and an EMT. In Emergency Medical Services, the Golden Hour is the term we use to describe the time we have to get to the scene, stabilize the patient and deliver them to life-saving interventions. The clock starts...
