by Paul Tepperman | Nov 12, 2010
Amazon has stirred up quite the controversy. Some is the result of the world we live in. But much of it is its own doing. Amazon’s online bookstore was selling copies of the book “The Pedophile’s Guide to Love and Pleasure”. When someone posted...
by Carroll Ray | Sep 30, 2010
Not long ago, a colleague asked me “Who stole my profession?” He was bemoaning what had happened to the career we had chosen, one to which we have both devoted our entire lives. Graphic Design has changed as much, or more than just about any other role in...
by Paul Tepperman | Mar 24, 2010
A recently posted blog gave those of us involved in marketing and communications the following advice: Between developing your brand or starting a blog, you should choose the blog and figure out the branding later. The blog went on to say that online, content is...
by Paul Tepperman | Feb 24, 2010
Ouch! Sometimes taglines can come back to bite you. Because of all their recent troubles, Toyota’s tagline, “Moving Forward” takes on a a whole new, unintended meaning. After all, moving forward isn’t a problem for their cars. Stopping seems...
by Carroll Ray | Jan 5, 2010
We spend a lot of our time creating clear and compelling brands for our clients. We develop the positioning and craft the messaging and design. We work with our clients to launch their brand and develop the tools necessary to be sure that the it’s implemented...
