by Paul Tepperman | Apr 29, 2011
The government recently announced that the terrorist warning system is being revised. The old color-coded system, instituted shortly after 9/11 had five levels of threat: Green for Low (low risk of terrorist attack); Blue for Guarded (general risk of terrorist...
by Paul Tepperman | Nov 18, 2010
While visiting family recently, I brought up the story about the new Gap logo debacle. (In case you haven’t heard, the Gap recently presented a new logo on their website that was, to be kind, very poorly received. In a failed attempt to recover from this, Gap...
by Paul Tepperman | Mar 24, 2010
A recently posted blog gave those of us involved in marketing and communications the following advice: Between developing your brand or starting a blog, you should choose the blog and figure out the branding later. The blog went on to say that online, content is...
by Paul Tepperman | Feb 28, 2009
There’s always been a big debate among candy bar aficionados: which is better, Snickers or Baby Ruth.. When it comes to taste, it’s a tough call. But when it comes to brand, there’s no contest. Snickers has it all over Baby Ruth. Why do i say this? Because without...
