A New Logo — Why?

While visiting family recently, I brought up the story about the new Gap logo debacle. (In case you haven’t heard, the Gap recently presented a new logo on their website that was, to be kind, very poorly received. In a failed attempt to recover from this,  Gap...

Branding or Blogging

A recently posted blog gave those of us involved in marketing and communications the following advice: Between developing your brand or starting a blog, you should choose the blog and figure out the branding later.  The blog went on to say that online, content is...

Moving Forward

Ouch! Sometimes taglines can come back to bite you. Because of all their recent troubles, Toyota’s tagline, “Moving Forward”  takes on a a whole new, unintended meaning. After all, moving forward isn’t a problem for their cars. Stopping seems...