by Carroll Ray | Jun 3, 2009
The English language is broken. I’ve been planning to blog on this topic for some time and as I was working on my next article for Designochology, I ran into it again. Nearly every positioning assignment I work on presents challenges because of the misuse, or...
by Carroll Ray | May 6, 2009
In the April issue of our newsletter, Designochology, I discussed the impact that the “gift ban” regulations will have on the marketing of medical devices. Volumes have been written about the new state and federal regulations, and how they’re...
by Carroll Ray | Mar 31, 2009
Working in the medical device industry for as long as I have, it’s not hard to see tendencies as I look at corporate brands. It’s fascinating to me to see companies who are developing the most innovative medical products, devices that are literally...
