by Carroll Ray | Sep 24, 2018
When conducting competitive brand research for clients, I find that more and more tech company brands are looking and sounding more and more alike. That’s not branding, that’s the exact opposite of branding. The point of your brand is to distinguish your...
by Paul Tepperman | Sep 11, 2018
Companies devote a lot of time, energy, and resources developing a product. This can put a lot of pressure to launch as quickly as possible. Startups, companies with limited resources, or those having to procure additional funding can feel even more pressure to get to...
by Carroll Ray | Jun 20, 2018
Effective branding requires clarity, frequency and consistency. That can be challenging for small B2B companies who need to keep their focus on new business efforts and may not have the resources or time to focus on the brand. In this environment, it’s especially...
