by Paul Tepperman | Jun 1, 2018
How many designers does it take to change a light bulb? I don’t know, what do you think? This joke always made me laugh, even though as designer I never really identified with it. At least not until a couple of weeks ago. Let me explain. Recently I was...
by Carroll Ray | May 11, 2018
Design agencies are like a favorite pair of jeans. They fit perfectly back in the day. They were expensive, but worth it because they made you look good. But times have changed. Your company has grown up. How can you tell if it’s time to clean out the creative closet?...
by Carroll Ray | May 11, 2018
I admit it. I’m a creative. But if forced to choose between creativity and clarity, I choose clarity. We’ve all been there. A television commercial ends, we turn to our partner and ask “what was that???” Most likely, it was an...
by Paul Tepperman | Feb 2, 2018
It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...
