by Carroll Ray | May 11, 2018
I admit it. I’m a creative. But if forced to choose between creativity and clarity, I choose clarity. We’ve all been there. A television commercial ends, we turn to our partner and ask “what was that???” Most likely, it was an...
by Carroll Ray | Feb 28, 2013
1. Any tweet that starts with “Top 5…”. Can’t we find another gimmick to grab attention? 2. Incomplete thoughts with a link. If I have no idea what you’re talking about, I’m not going to take the time to click your link. 3. Anyone...
by Carroll Ray | May 11, 2012
I saw a TV commercial this morning for Lord & Taylor. I was so struck by the campaign line, “OH MY LORD & TAYLOR”, I couldn’t decide which angle to take for this blog. I did a little research and found a few Web links referring to the...
by Carroll Ray | Sep 22, 2011
Politicians grasp the concept of branding. However, like much of what they grasp, they have misused and abused the practice. Here are the parts they get. Anyone running for President must: – carve out a unique position which will separate them from their...
by Carroll Ray | May 9, 2011
In my other life, I’m a volunteer firefighter and an EMT. In Emergency Medical Services, the Golden Hour is the term we use to describe the time we have to get to the scene, stabilize the patient and deliver them to life-saving interventions. The clock starts...
