Surrounded by stupid.

If you’ve read my blogs, the recurring theme is the importance of clear, concise communication. So just for fun, take a look at this sign that’s hanging in a local diner. It seems there might have been an easier way to say they’re open every day from...

When a brand goes South(west).

I’m a big fan of Southwest airlines. I like the brand. I like flying with them. To me, the Southwest brand is all about “simple, safe, fun, and affordable travel”. Southwest always seems to be one step ahead of the competition. While other carriers...

Words matter.

I just have to get this off my chest. I received a piece of mail today from a company promoting their 1:1 personalization capabilities. I won’t name the company or the name of the publication. I just want to share the headline with you. Maybe you can help me...

A week in the life of a communicator.

I imagine that musicians hear many things during the course of a day that I can’t. And painters see things that I don’t. As a designer and business communicator, I’m constantly struck by examples of thoughtless business communication. A few...

We need more miniskirts.

We truly are sheep, just following each other from one pasture to the next. Someone told us all that content is king and we need to write to establish ourselves as thought-leaders. And the more we write, the more we will be rewarded by Google in its organic search...