by Paul Tepperman | Apr 14, 2009
Food companies, more so than any other industry, have used people’s names and incorporate portraits into their logos, perhaps because a person conjures up an image of home cooking instead of the reality of food being processed in giant stainless steel vats....
by Paul Tepperman | Apr 1, 2009
We have definitely changed the way we hunt for products and services. We used to go to places that had the kinds of products or services that seemed to fit our needs. If we were looking for something in a large store, we’d go to the department that seemed...
by Paul Tepperman | Mar 24, 2009
I recently got a call from one of my clients. In an exasperated tone, he asked me how I get people to agree on anything when it comes to design. He was in the middle of redoing his company’s website, and before he could even give me any direction about the...
by Paul Tepperman | Mar 15, 2009
In the news recently were three examples of well-established products that attempted to revitalize their brand. Two failed and one succeeded. The two that failed (an opinion shared by many) are both beverages and both from the same company. Pepsi rebranded what was a...
by Paul Tepperman | Feb 28, 2009
There’s always been a big debate among candy bar aficionados: which is better, Snickers or Baby Ruth.. When it comes to taste, it’s a tough call. But when it comes to brand, there’s no contest. Snickers has it all over Baby Ruth. Why do i say this? Because without...
