by Carroll Ray | Apr 6, 2011
I just have to get this off my chest. I received a piece of mail today from a company promoting their 1:1 personalization capabilities. I won’t name the company or the name of the publication. I just want to share the headline with you. Maybe you can help me...
by Carroll Ray | Mar 4, 2011
I imagine that musicians hear many things during the course of a day that I can’t. And painters see things that I don’t. As a designer and business communicator, I’m constantly struck by examples of thoughtless business communication. A few...
by Carroll Ray | Nov 21, 2010
We truly are sheep, just following each other from one pasture to the next. Someone told us all that content is king and we need to write to establish ourselves as thought-leaders. And the more we write, the more we will be rewarded by Google in its organic search...
by Carroll Ray | Sep 30, 2010
Not long ago, a colleague asked me “Who stole my profession?” He was bemoaning what had happened to the career we had chosen, one to which we have both devoted our entire lives. Graphic Design has changed as much, or more than just about any other role in...
by Carroll Ray | Jan 5, 2010
We spend a lot of our time creating clear and compelling brands for our clients. We develop the positioning and craft the messaging and design. We work with our clients to launch their brand and develop the tools necessary to be sure that the it’s implemented...
by Carroll Ray | Jun 3, 2009
The English language is broken. I’ve been planning to blog on this topic for some time and as I was working on my next article for Designochology, I ran into it again. Nearly every positioning assignment I work on presents challenges because of the misuse, or...
