by Carroll Ray | May 11, 2009
At a recent event held by The Medical Development Group (MDG), a panel of speakers spoke to device startups about the state of M&A activity in 2009. Daniel Lepanto, Managing Director of Mergers and Acquisitions for Leerink Swann spoke about the availability of...
by Carroll Ray | May 6, 2009
In the April issue of our newsletter, Designochology, I discussed the impact that the “gift ban” regulations will have on the marketing of medical devices. Volumes have been written about the new state and federal regulations, and how they’re...
by Carroll Ray | Apr 27, 2009
A new web-only publication MassDevice.com was recently launched to serve the Massachusetts medical device market. You might ask, do we really need another publication to serve the life sciences industry? But the problem with nearly all of the currently available...
by Carroll Ray | Apr 20, 2009
The term “I like…” should be banned from the business of branding. It’s fine to use the word in our personal lives — to like pizza, or to like a particular song, or like blue more than green. But when evaluating a brand design or a corporate...
by Carroll Ray | Apr 16, 2009
Recently, I visited a family member in the hospital who had had complications with childbirth. As I waited for my opportunity to visit, a stream of doctors and nurses came and left. I paced back and forth from the hospital room to the nursery where the newborn was...
by Carroll Ray | Mar 31, 2009
Working in the medical device industry for as long as I have, it’s not hard to see tendencies as I look at corporate brands. It’s fascinating to me to see companies who are developing the most innovative medical products, devices that are literally...
