by Paul Tepperman | May 20, 2009
When you’ve been in the design field as long as we have, you see certain patterns emerge. Our business resides in a part of the country dominated by technology and life science industries. We’ve noticed that certain trends and developments that originated...
by Paul Tepperman | May 20, 2009
The recent suspension of baseball’s Manny Ramirez has created quite a marketing mess for the Los Angeles Dodgers. Based on Manny’s spectacular success after his arrival there last year, and despite some obvious warning bells, the Dodgers decided to make...
by Paul Tepperman | Apr 17, 2009
Brands are a representation of the attitude, philosophies and aspirations of a company, but its development is as influenced by outside forces as by inside ones. Competitors and customers are two obvious examples of outside forces that can and should have an impact on...
by Paul Tepperman | Apr 14, 2009
Food companies, more so than any other industry, have used people’s names and incorporate portraits into their logos, perhaps because a person conjures up an image of home cooking instead of the reality of food being processed in giant stainless steel vats....
by Paul Tepperman | Apr 1, 2009
We have definitely changed the way we hunt for products and services. We used to go to places that had the kinds of products or services that seemed to fit our needs. If we were looking for something in a large store, we’d go to the department that seemed...
by Paul Tepperman | Mar 24, 2009
I recently got a call from one of my clients. In an exasperated tone, he asked me how I get people to agree on anything when it comes to design. He was in the middle of redoing his company’s website, and before he could even give me any direction about the...
