by Paul Tepperman | Jan 17, 2020
What is branding? Maybe it’s one of those things we all think we know, and so don’t really give it much thought. We should. Time and time again, I see companies that either don’t have a solid understanding of what constitutes a brand, or have done an inadequate job of...
by Carroll Ray | May 6, 2009
In the April issue of our newsletter, Designochology, I discussed the impact that the “gift ban” regulations will have on the marketing of medical devices. Volumes have been written about the new state and federal regulations, and how they’re...
by Carroll Ray | Mar 31, 2009
Working in the medical device industry for as long as I have, it’s not hard to see tendencies as I look at corporate brands. It’s fascinating to me to see companies who are developing the most innovative medical products, devices that are literally...
