by Paul Tepperman | May 27, 2021
The solution to any problem is only as good as the quality of the input given, which is why I was stunned when a business consultant shared the following fact with me: When company leaders make predictions or plans based solely on strongly held beliefs, they turn out...
by Paul Tepperman | Mar 17, 2021
We’ve just passed the one year anniversary of the World Health Organization officially declaring the COVID-19 outbreak a pandemic. But despite the difficulties this past year has presented, we have to take a moment to appreciate just how much worse it could have been...
by Paul Tepperman | Jan 6, 2021
I recently started painting and drawing again, having not done it for most of my adult life, and I was surprised to discover that everything changed for me—my approach, thought process, and even the mediums I use. My career as a designer and a lifetime of learning had...
by Paul Tepperman | Apr 8, 2020
People often think of design as a purely visual engagement. But it goes deeper than that and isn’t limited to those in the design field. Design (and design thinking) is a process to solve problems in a creative and innovative way. I bring this up because of an...
by Paul Tepperman | May 2, 2019
Some tech companies have products that aren’t very visual (or not visual at all). This can create challenges when trying to promote a product or add visual interest to any marketing efforts, like a website or a trade show booth. Still, there are things that can be...
by Paul Tepperman | Nov 21, 2017
Over the course of my career working on many branding projects, my clients have told me some amazing stories about their company or products — what the impetus for them was, what obstacles they faced and overcame, their obsession to detail, a time when they provided...
